Wednesday, July 22, 2015

Why Nicki Minaj's Twitter Exchange with Taylor Swift is Important

Nicki Minaj has always been outspoken, and that's what makes her so great. Besides having the talent (both as a writer and as a rapper) to back up her success, she has never shied away from speaking her mind on issues she feels that are important. Most notably at last year's BET Awards when she flawlessly shut down her critics accusing her of having a ghostwriter (and threw a little shade at Iggy Azalea in the process)



Such has been the case for as long as Minaj has been in the game. Her verse in Kanye West's "Monster" is legendary, and came at the perfect moment when she was still in the process of releasing her debut album. Since then, Minaj has released two more albums (including her best, last year's "The Pink Print"), a dozen hit singles and many more memorable features; She has a knack for stealing the spotlight, elevating her status as the guest, to the main attraction.

Last year, Minaj experienced a career high that propelled her back into "Monster" territory; the release of "Anaconda". The single's cover art launched a thousand parodies and staged Halloween costumes, which would have been enough to establish it as iconic, but with the release of the music video, Minaj broke records. Specifically the Vevo record for most views in 24 hours (previously held by Miley Cyrus' "Wrecking Ball") with 19.6 million views.

So it's strange that when MTV announced their nominations for the upcoming VMA awards, that "Anaconda" was left out of the Video of the Year category. Cyrus' video (which was not even close to being as good in terms of quality) and record breaking not only got her nominated, but she actually won. So why was Minaj excluded?

Taylor Swift's overhyped and overrated "Bad Blood" music video made the cut, despite making much less of a cultural impact and featuring 1,001 more bells and whistles. Also making the cut was Beyoncé's completely funny and adorable "7/11" music video, while Ed Sheeran ("Thinking Out Loud"), Kendrick Lamar ("Alright"), and Mark Ronson & Bruno Mars ("Uptown Funk!") also found themselves nominated. You could make a strong case for each of those videos, but to be honest, none of them had the impact that "Anaconda" had, not even close.

Minaj took to Twitter yesterday in the wake of her snub, and while starting off thankful for being recognized, evolved her stream of consciousness to a critique of the obviously very biased system that is the awards process.

(NOTE: these are just 3 tweets in a series posted by Minaj, for the rest see her Twitter account)

Aside from being a viral sensation, "Anaconda" also was a very body positive music video, featuring women whose bodies are not traditionally celebrated in pop culture. It also featured strong imagery of female empowerment, something that has always been a staple in Minaj's music. Point blank, it was clear that this was a snub, and while many lambasted Minaj for being angry over a VMA, she has a point.

So fast forward to an hour or two later, when Taylor Swift got ahold of Minaj's Twitter stream. In typical Swift fashion, she decided to make it all about her.

Swift's response was incredibly problematic (but we'll get to that in a second), which warranted a response from Minaj.

To which Swift (embarrassingly) responded with..

.. yeah, yikes doesn't do that justice.

As many of you may have noticed, during the promotion for her latest record, Swift has become an outspoken "feminist" personality. A lot of her interviews have circulated around the criticism that all of Swift's songs are about her relationships and that she's a man-hungry crazy girl, something she expertly critiqued in her hit single "Blank Space". However, that just about does it for Taylor Swift: The Feminist. The problem with Swift's version of feminism is that it's exclusive; never once has Swift addressed women of color, or even the plight of Trans women. Not to say that Swift should masquerade as a Feminist authority, but if she was half of the Feminist she and the media have labeled her as being, she would have at least displayed some sort of knowledge about these issues, or just been able to pick up what Minaj was throwing down.

So when she replied to Minaj's tweets about being excluded, she said a lot more than what I think she meant to say. And her insistence of Minaj joining her onstage is so damn cringe-worthy; So Minaj now needs Swift to make it up on stage? And let's be real here, we know Swift would do that only for the opportunity to pat herself on the back for giving Minaj 'her moment'.

Cue the inescapable media coverage that unsurprisingly labeled Minaj as the 'attacker' (despite never once mentioning or even alluding to Swift) and Swift 'the victim' in the same fashion as Azealia Banks and Iggy Azalea. The most memorable headline comes from a now deleted tweet from Ryan Seacrest, reading:

"@TaylorSwift13 blasts @NickiMinaj for #VMAs jab: 'I've done nothing but love & support you'"

However, Seacrest wasn't the only one. Entertainment Weekly tweeted a very skewed tweet as well (now deleted):

To which Janet Mock flawlessly critiqued:

Now again, I would like to point out that if Swift was a true feminist, she would have gone out of her way (much like Mock and many others on Twitter did) to defend Minaj. It would have been so refreshing to see Swift tweet something that combated the media making this into a "spat" or "one pop star blasting another". Because despite Swift predictably making this all about her, Minaj was having a very thought provoking dialogue. Swift as the major Feminist she allegedly is, should have put a stop to allowing the media to paint Nicki as "the angry black woman" or even just trying to make this out to be a petty catfight clickbait that so many made it. Instead, however, Swift recoiled into her bubble of privilege, because after all, why would she critique the very system she stands to benefit from?

Swift's ascension has been so mind-blowing, that even as a die hard fan of her work, I'm baffled as to how she's reached such a staggering high in her career five albums in. She's worked hard no doubt, but to look away from the fact that she enjoys a level of privilege that Minaj does not would be just flat out ignorant. Not to mention, many labeled Minaj as "petty" for being angry over her snub, and for joining the TIDAL streaming service that sought to expand the royalties artists got per stream. Swift, on the other hand, was labeled as a hero for taking her catalog off of Spotify, and for demanding Apple pay artists during the three month free trial.

So why is Minaj wrong for wanting accolades for her work, when Swift has been no less more hungry for praise? And need I mention those cringe-worthy stories of Swift suing her former guitar teacher for merely advertising that he taught her to play at one point? Or suing fans for making fan memorabilia on Etsy? Where were the dozens of articles criticizing her for being greedy that Jay-Z, Beyoncé, Madonna, Rihanna and Minaj endured for launching TIDAL? Where were the think-pieces about the TIDAL gang standing up for the artist that Swift enjoyed when she wrote her open-letter to Apple (which, need I mention has been speculated to be a PR stunt between Apple and Swift).

This exchange is important because not only does it reveal the biases in the entertainment industry, but it reveals the popular misconceptions about Feminism. Swift's version of Feminism (recoiling and saying "We shouldn't pit women against each other", only discussing it when she stands to gain something etc) is not the feminism we should be practicing. Rather, Minaj letting Taylor know that as a self-proclaimed feminist, she should be vocal about issues concerning not just white women, but women of all kinds, is the Feminism we should be practicing. And trying to make it about "being up on-stage", aka Taylor's way of reminding Nicki that yes "Bad Blood" is probably going to win, is also completely missing the point she was making.

I'd also like to point out that Swift's comment that Minaj was "pitting women against each other" (rather than critiquing the industry as a whole) is flawed, because not only is "Bad Blood" a diss track to singer Katy Perry, but the video literally women fighting each other. It fails to make any sort of larger statement about women joining forces and positively influencing one another, all celebrity cameos and female empowerment allusions aside. It's a cute homage to "Toxic" and "The Fifth Element", but it's not the Feminist manifesto Swift and her camp would like you to believe.

So while the media, and lots of others, are painting this as a petty catfight, don't let the bigger takeaways escape you. And if you can't do that, at least do the right thing and vote for literally any other nominee but the "Bad Blood" music video

1 comment:

  1. I've tried not to feed too much into this because it's the VMAs and to me, they're more of a popularity contest than the Oscars. But I certainly get where you're coming from. Now that I think about it, Taylor Swift is once again playing the victim card and if she were to win Video of the Year, I would imagine she'd call Minaj on stage for an ego boost, making herself feel better. As Nicki said in her Tweets, she wasn't referring to Swift directly.

    Keep up the great work, though!

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