"American Hustle" racked up 10 nominations last year, and you can attribute that to buzz 100%. By the time nomination ballots were filled out, the film had been anointed as the frontrunner by the New York Film Critics Circle (the first major group to hand out awards). The NYFCC blatantly changed their awards date to be the first, before the Los Angeles critics and before the National Board of Review, but this was no accident. It's universally accepted that the group wanted to establish their impact as an organization, and they did by shoving American Hustle firmly into the race. They gave the film Best Picture, Screenplay and Supporting Actress honors, with director David O. Russell coming in 2nd to Steve McQueen, and Amy Adams placing 2nd to Cate Blanchett. The film had a strong early reception from industry insiders, all of which had taken place before anyone of importance had actually seen the film.. and thus it walked away with 10 Oscar nominations. But when voters and audiences sat down to watch the film, the reception had become more divisive. In the end, it walked away with 0 Oscars of those 10 nominations. This is an example of how buzz and hype can build your film up, but also how it can tear you down.
Hype now dominates the Oscar race. What films have the most hype? What are people on the internet talking about? Which films are being talked about the most? Following a film's buzz is arguably the best way to guess where its Oscar standing is. It's been about a month since we last sat down and looked at the Oscar race. Several high profile contenders have been released since, but have they stuck their landing? Let's see where they stand.




